Welcome to The Bear Truth
Why work with me?
About Me
I’m passionate about helping food start-ups get retail ready. I’m friendly, straightforward (typically Northern) with no gimmicks or bluster, just nearly 30 years of verified experience to help you grow with confidence.
My Experience
First-Class Honours in Business Management (BA) and a Distinction in my Business Management Master’s, I bring a blend of commercially astute, practical experience and academic knowledge to help you succeed.
Held senior roles at Sainsbury’s, Kerry Foods (where I managed key accounts with Asda and Morrisons), John Lewis, and Waitrose, being the go to person to develop the story that drove the action. I was known and credited for my robustness, commerciality, knowledge and ability to storytell. I am proud that you can still see the impact of my work in stores today.
I’ve also taken my own food startup—four product variants—into national supermarket listings with Morrisons and Waitrose, so I know firsthand the challenges and rewards of starting and scaling a food business.
As a high-growth business adviser for the government, I’ve been privileged to support numerous food start-ups, helping them navigate the complexities of business growth, ensuring their focus remains on their strategy whilst most importantly keeping an eye on the numbers.